A large comprehensive multinational conglomerate has business operations spanning electronics, entertainment and finance. As a global giant in the consumer electronics industry, it has faced competitive pressure from emerging players in recent years.

In 2021, to enhance cost advantages, accelerate market response speed and ensure supply chain security, this multinational enterprise planned to renovate some production lines in batches.  A machinery enterprise based in Changzhou was selected as the core supplier for this project, tasked with selecting industrial robot brands for the multinational group.

The renovation of this project focuses on the wire drawing process for TV frame edges. The core difficulty lies in ensuring consistent and continuous textures on multi-surface transition areas such as bending corners, which tests the robot's rigidity, precision, path control capability and constant force control performance. Before trying Peitian Robot, the machinery enterprise had trialed multiple robot brands, yet their wire drawing performance failed to meet the quality standards set by the multinational corporation.

Based on the customer's requirements, the technical team of Peitian Robot conducted multiple rounds of validation and discussion , ultimately customizing a technical solution for the customer. This ensured consistency in the texture across the three sides of the bent frames, achieved smooth transitions at the corners, and brought the wire drawing quality up to the customer's standards.

Subsequently, Peitian Robot maintained stable performance in the multinational enterprise's grinding project for textured flat bosses with lugs, winning high recognition from the terminal customer.

The machinery enterprise stated: "At present, Peitian's automatic wire drawing system has become our flagship product in this field and has been exported to Southeast Asia. The system has demonstrated excellent stability at the production sites of various customers. Peitian's after-sales team provides thoughtful and timely services. The robot-teaching operation is simple and user-friendly, allowing our engineers to get started quickly. This greatly facilitates our services to customers and has earned us an excellent reputation in the industry."

As the automatic wire drawing systems of the Changzhou-based machinery enterprise go global alongside the products of the multinational group, Peitian Robot has become a shining business card of China's intelligent manufacturing. Peitian Robot has proven with practice that Chinese brands can not only understand the complex language of craftsmanship but also, with the hardcore technology and exceptional service, play an increasingly important role on the global intelligent manufacturing stage.