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From “Import Dependence” to “Domestic Preferred”: How did Peitian Robot win Recognition from the Supply Chain of Top Chinese Automakers?

There is a leading Chinese automotive components company specializing in automotive actuators, controllers and sensors. Its clients include internationally renowned automakers such as BMW, Mercedes-Benz, Audi, Porsche, Bentley, Jaguar, Land Rover, and Tesla, as well as some Chinese first-tier automakers such as Geely, SAIC, Great Wall, Changan, BYD, GAC and Chery.

In recent years, due to factors such as the significant shortening of automotive product lifecycles, the increasing demand for personalized vehicle configurations among consumers, and the increasing uncertainty in the supply chain caused by changes in the global trade environment, the automotive components company intended to carry out intelligent upgrading of its existing production lines, in order to enhance the flexibility and agility of its production systems and better adapt to changes in market demand.

In 2024, the automotive components company undertook a full-scale automation transformation of its primary production lines for products such as water pumps and oil pumps. A leading automation integrator provided them with a comprehensive line retrofitting solution, which involved replacing all loading and unloading modules with industrial robots. After a comprehensive comparison of cost-effectiveness, technical compatibility, system integration capabilities and service response efficiency, three domestic robot manufacturers, including Peitian Robot, were shortlisted.

An engineer of Peitian Robot stated, “During the testing and evaluation process, we collaborated closely with the integrator and received numerous valuable suggestions. With a precise understanding of customer needs, we comprehensively optimized our robots and software, significantly enhancing the system functionality. These measures made our products more competitive in the industry. Ultimately, we successfully earned the customer’s high acclaim with our superior cost-performance and exceptional technical support, laying a solid foundation for a future strategic partnership between the two parties.”

The integrator commented, “Peitian Robot attached great importance to our collaboration, demonstrating exceptional technical proficiency and professionalism throughout the evaluation process. Key performance indicators, including equipment commissioning cycle, fault response speed as well as the stability and accuracy of the robot, all met the customer’s requirements, ultimately securing its place on the end customer’s supplier list. In the future, we look forward to expanding our cooperation with Peitian Robot and introducing their products and solutions into our overseas operations.

Currently, Peitian Robot has become the automotive components company’s sole domestic robotics supplier in China, with over 300 units in use in its key automotive parts production lines, including water pumps, oil pumps, motors and brakes. Moving forward, the company intends to strengthen collaboration with Peitian Robot in the upgrading and transformation of production lines.